Business Plan Essay Example | Topics and Well Written Essays - 3000 words - 2

Business Plan - Essay Example The restaurant will specialize in a combination of fast cold or hot sandwiches and salads. It will also have specific recipes for the Dubai locals. The FWD’s unique menu, excellent location and repeat business are the main keys to the restaurants success. The restaurant will basically be a sole proprietorship owned by Ursula. The initial capital investment will be $30000. An additional of capital of $20000 will be raised in short term loan. The company will however overcome these challenges due to its excellent location. Further, it intends to draw into its main target market segment (business professionals) by providing a suitably upscale environment. For the restaurant to achieve the highest sales volume especially during its peak hours, it will seek to provide the customers with quality food and maximum number of services. It has planned charge a slightly higher price on its product and services that the competitors to justify for its upscale establishment and also cover for the operating costs that are expected to be higher because of the expanded and differentiated menu. First World Delicacies (FWD) is a new era restaurant that focuses on fast, nutritious and, healthy food to the local downtown area in Dubai. The restaurant will specialize in a combination of fast cold or hot sandwiches and salads. It will also have specific recipes for the Dubai locals. The distinct menu offered by the FWD allows it to follow a differentiation strategy which will allow it to provide hard to find or unique choices to its customers. All these will enable the restaurant to charge a slightly higher price that the customers thereby returning a significant profit. FWD is basically a restaurant which has both lunch and dinner menus. It also treats customers who come for dinner with a theme show. First World Delicacies (FWD) is a new era restaurant that