Selling the Fantasy :: Shopping Retail Essays

Selling the Fantasy I soggy my step to a prom as I approach the doors to the Staten Island Mall. I am finally adventure in New York, and, of course, the first thing I am sack to do is shop. I am going to make the most of this tiny excursion. Abercrombie and Fitch, Gap, Express, here I come. Accompanying me on this venture are my stanch friends, Andrea and Jennifer, both also back home for a weekend disrupt from college. As we walk past the sliding doors, we enter what weve been conditioned to rally is every charrs paradise. Huge elevators to the left and right, eye-catching signs, beautifully ornate displays. peradventure more an advertisers paradise, now that I think about it. Walking on the first floor we come across an Abercrombie and Fitch store. Nothing wish well pics of half-dressed beautiful people to start off my day. Why do we endlessly come here? Every time, the same thing happens. I slow my step and look over at my friends. Andi, not Abercrombie ag ain, I whine. Do you remember what happened last time we came here? You bought a tank roundabout for $20 and only wore it once Andrea shoots me a bemused look and continues walking into the store. In a few minutes, I reluctantly follow her in. Yay, I think to myself, my voice dripping with sarcasm, prepare to be sold slightly overpriced beautiful people. Walking into the store, I am immediately confronted by attractive salespeople trying to sell us trendy clothes and immense images on the walls of a gorgeous charr (dressed in Abercrombie and Fitch, of course) in the implements of war of a handsome man. This is why I hate coming here. That image on the wall. I mean, who doesnt want to be that muliebrity? Every woman does, no one can deny it the countless advertising campaigns hold managed to convince us that by dressing like her we could become her. super unlikely I know, but that is exactly what advertisers are so severe at selling. That particular image. That identity. Th e who you are defined by the what you wear. The beautiful woman who wears Abercrombie and Fitch. And by the time I realize that Im not the beautiful woman who wears Abercrombie, but rather the poor college student who cant afford Abercrombie, Ive already been convince to buy just one more shirt.