Rawshans Bakery (RB) Essay

1.Executive Summary1.1IntroductionRawshans Bakery(RB) is a start-up hot chocolate and bakehouse retail establishment located in Azimpur capital of Bangladesh. RB expects to look the interest of a weak loyal guest floor with its considerable variety of burnt umber and pastry mathematical products. The company excogitations to build a solid merchandise place position in the town, due to the partners industry experience and pocket-sized competitive climate in the argona.2.Description Of artRB is incorporated in the City of Dhaka. It is equally owned and managed by its 2 partners.2.1Products and Ser frailnesssRB offers a broad range of burnt umber and espresso products, all from high lumber Columbian grown imported coffee beans. RB caters to all of its customers by providing individually customer coffee and espresso products made to suit the customer, down to the smallest detail. The bakery provides freshly prompt bakery and pastry products at all measure during c ourse operations. Six to eight moderate batches of bakery and pastry products be prep atomic number 18d during the day to assure fresh baked goods are perpetually operational.2.2MissionRB aims to offer high whole step coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to upper middle-income local anaesthetic market area residents.2.3Keys to SuccessKeys to success for RB bequeath include1. Providing the highest quality product with personal customer service.2. Competitive pricing.3.Production conceptionRB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans. RB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepar ed during the day to assure fresh baked goods are always available.4. commercializeing PlanRBs focus is on meeting the demand of a regular local resident customer base, as well as a significant direct of tourist traffic from nearby highways.4.1 Market SegmentationRB focuses on the middle- and upper middle-income markets. These market segments consume the absolute majority of coffee and espresso products.Local ResidentsRB wants to establish a large regular customer base. This will establish a healthy, consis ten dollar billt revenue base to ensure stability of the business.4.2 Market AnalysisThe chart and table beneath outline the total market potential of the above described customer segments.4.3 Target Market Segment StrategyThe dominant target market for RB is a regular stream of local residents. Personal and carpetbagging customer service at a competitive price is aboriginal to maintaining the local market share of this target market.4.4 Market NeedsBecause Dhaka has a cool climate for 3 months out of the year, hot coffee products are very much in demand. During the remaining warmer 9 months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. some(prenominal) of the days activity occurs in the morning hours before ten a.m., with a relatively steady flow for the remainder of the day.4.5 Service Business AnalysisThe retail coffee industry in the Dhaka has deep experienced some growth. The hot climate in Dhaka stimulates economic consumption of cold beverages finishedout the year. Coffee drinkers in Dhaka are special about the quality of beverages offered at the numerous coffee bars crosswise the area. Despite low competition in the immediate area, RB will position itself as a place where customers can enjoy a cup of delicious coffee with a fresh pastry in a relaxing environment.4.6 Competition and Buying PatternsCompetition in the local area is somewhat sparse and doe s not provide nearly the level of product quality and customer service as RB. Local customers are looking for a high quality product in a relaxing atmosphere. They desire aunique, classy experience. Leading competitors purchase and knocking high quality, whole-bean coffees and, along with Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, and a line of exchange premium teas, sell these items primarily through company-operated retail stores. In addition to gross sales through company-operated retail stores, leading competitors sell coffee and tea products through other channels of distribution (specialty operations).Larger chains vary their product mix depending upon the size of each store and its location. Larger stores carry a broad pick of whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee- and espresso-making equipment and accessories such as coff ee grinders, coffee makers, espresso machines, coffee filters, storage containers, travel tumblers and mugs. Smaller stores and kiosks typically sell a full line of coffee beverages, a more(prenominal) limited selection of whole-bean coffees, and a few accessories such as travel tumblers and logo mugs.5.Technology planTechnologically we will make fresh coffee and coffee-related products conveniently available via mail order and online. Additionally, mail order catalogs offering coffees, certain provender items, and select coffee-making equipment and accessories, have been made available by a few larger competitors. We will offer customers Websites offering online store that will will them to browse for and purchase coffee, gifts, and other items via the Internet have become more commonplace as well.6.Financial PlanRB expects to raise 50,000 of its own capital, and to suck up 50,000 guaranteed by the Bank Asia as a ten-year loan. This provides the bulk of the current pay require d.6.1 Break-even AnalysisRBs Break-even Analysis is based on the clean of the first-year figures for total sales by units, and by operating expenses. These are presented as per-unit revenue, per-unit cost, and fixed costs. These conservative assumptions make for a more precise estimate of real risk. RB should breakeven by the after part month of its operation as it steadily increases its sales.9.Operations PlanThis expose has two owners.they are brothers and sisters.One is Shuddho Fuad Sadi and other one is Afroza Hoque Eite.Shuddho Fuad Sadi has extensive experience in sales, marketing, and management, and was vice president of marketing with twain Sajib and Sejan Foods. Afroza Hoque Eite brings experience in the area of finance and administration, including a stint as chief financial officer with both Swiss Bakery and the national coffee store chain, Hotcups. The company intends to select two full-time pastry bakers and six part-time baristas to handle customer service and da y to day operations.10.SummaryThere are no coffe shop in Azimpur.So it will be a great achivement if it is established here.The reckon of this shop is only one lakh and it will make a huge profit.This business should establish in Azimpr.