Mba Marekting Exam

STRATTEGIC Marketing Exam 1.You be the marketing manager for a trusting convocation who have dediced to target: -the growing undersized/medium businesses -employing up to 100 people. Suggest the about approprate crystallise criteria to enable the bank toprep atomic number 18 teh most suitable products and serve to meet the needs ot this several(a) market. Answer: variance of the market is the first phase of 3 (segmentation, targeting and positioning) which must be made to reach the market in the most good way. Criteria for segementing the business data base we exit use ar: a)geograpy where the companies and our branch officies are presented in the market, are the companies operating wholly localy or are they operating on the international or global market (import/export goods/services). The segmentation leave alone give use the info needed for preparing varied products and services. alike at that place are different tr displaces in dfferent areas , al-Qaida is beeing positive differently (access to electronic banking etc.); b) exertion type what businesses are the companies in? Is there a real potential for growth, what are the trends, needs of industry for pecuniary instruments and which, how usulay are thism industries beeing financed, whats the debt ration, etc.

; c)size of companies will thell us how suficticated financial goods/servicers will they need, will they need spare services for employees, whats the operative language of the companies if they are international or global; d)products consumption what are the most common goods/services they are a llready using, dedication to the products, ! how much do they spend on the products/services, potential for supererogatory products; e) stopping point process mosty we will heap with end users but what cann be other groups with whom will we deal. Who is the decision master in the company, who can influence the decision maker, etc. f) keep apart to ownership and other products segmentation companies by source of capital,...If you dissemble to get a full essay, order it on our website: OrderCustomPaper.com

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