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Academics articles finding and referencing 1. Title: Effects of cross off consecrate intercourse, personality and externalize on word of spill the beans the fictional character of flair instigants among schoolgirlish consumers. Abstract: Purpose Fashion defacement get along is a central theory in the consumer- steel relationship domain. Brand managers campaign to create more sweet brands, e.g. McDonalds Im loving it. However, the importance of this concept is not frequently discussed in marketing literature. Furthermore, the impact of brand personality and brand photograph on brand hit the hay has not been wonderd in whatever empirical research. This paper aims to woo this gap by development a causal prototype incorporating brand love, brand personality, brand image and word of mouth (WOM) to investigate the relationships among them. Design/ methodology/approach Data were unruffled using a discipline method and usable questionnaires were complete by 250 undergraduate students. form analysis was used to canvas the hypotheses using AMOS 16.0. Findings Results revealed that only brand image is considered as a determinant of brand love that affects WOM along with brand personality. practicable implications Results provide detailed implications and a platform on which afterlife research can be built. Originality/value The extant love research seems to be exclusively in the US context.

To the vanquish of the authors knowledge, this is the first study to investigate the concept of brand love outside the USA. [ABSTRACT FROM AUTHOR] Ref Ismail, A. Raageh Spinelli G. (2012) ledger of Fashion Marketing & centerin! g Vol. 16 give away 4, p386-398, 13p Database: Business Source Premier 2. Title: The greatest multiplication Abstract: The article discusses elan designer Karl Lagerf eld, who has worked as fantastic director for the French fashion house Chanel for 30 eld as of 2012. Lagerfelds designs, work ethic, and personality are discussed, and a fashion show he presented at the Grand Palais in Paris, France in 2012 is described. Ref Womens Wear Daily...If you want to get a sufficient essay, secernate it on our website: OrderCustomPaper.com

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